Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B

Boots Caprice Boots Boots Black Women's Black Caprice Black Women's Caprice Caprice Women's Women's 0xwS4B

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Black Black Caprice Women's Women's Caprice Caprice Boots Caprice Boots Boots Women's Women's Black 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
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Progresso Consumer Demographics

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demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Caprice Women's Women's Caprice Black Caprice Boots Women's Boots Women's Black Caprice Black Boots
Gabor Flats Ballet White Women Casual White Y76qYwr
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109
No College
91
College
100
Adv. Degree
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Driftwood Haan Bootie Womens Leather Cole Dey qIw7AwP
basket size
index
Boots COOLCEPT 93 White Zipper Women 0wFnq5BS
Urgent Need (1-2 Items)
4
Women's Women's Boots Black Boots Caprice Caprice Caprice Black Boots Caprice Women's Black Women's Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Boots Caprice Women's Boots Caprice Black Caprice Women's Black Caprice Women's Black Women's Boots
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Black Caprice Women's Caprice Women's Women's Boots Boots Women's Boots Caprice Caprice Black Black
Mass
72
Boots Caprice Women's Black Women's Black Caprice Women's Caprice Caprice Black Boots Women's Boots regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Boots Women's Black Black Boots Caprice Caprice Caprice Women's Caprice Black Women's Women's Boots brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Boots Caprice Black Women's Women's Boots Black Women's Black Caprice Women's Caprice Boots Caprice How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Women's Black Women's Women's Black Caprice Caprice Black Caprice Boots Boots Women's Boots Caprice Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
Black Caprice Caprice Boots Women's Black Caprice Boots Boots Black Women's Caprice Women's Women's

Data shown is from 2014-2015. Contact us for real-time data.

Women's Caprice Boots Boots Boots Black Women's Caprice Black Women's Caprice Caprice Black Women's

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Caprice Caprice Women's Women's Black Boots Women's Caprice Black Caprice Women's Black Boots Boots Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us