Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn
Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.
Progresso Basket Penetration
The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data
Data shown is from 2014-2015. Contact us for real-time data.
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Contact our sales team for real-time data and deeper insights, including:
- Omnichannel data (online & offline)
- Real-time consumer and shopper insights
- Behavioral data
- Attitudinal surveys
- Recent demographic data
Progresso Consumer Demographics
Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w| Female |
99
|
| Male |
106
|
| <24 |
97
|
| 25-34 |
88
|
| 35-44 |
93
|
| 45-54 |
114
|
| 55-64 |
126
|
| 65+ |
144
|
| African American |
84
|
| Asian |
82
|
| Caucasian |
106
|
| Hispanic |
79
|
| Has Kids |
93
|
| No Kids |
116
Warm Bowknot Decor Khaki Short Party Ladies Tassel Boots Boots Women Winter Shoes Transer®
|
| - $20k |
91
|
| $20k-40k |
93
|
| $40k-60k |
95
|
| $60k-80k |
100
|
| $80k-100k |
106
|
| $100k-125k |
108
|
| $125k + |
109
|
| No College |
91
|
| College |
100
|
| Adv. Degree |
109
|
Understand Progresso Consumer Behavior
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Progresso Basket Affinity & Size
Black Ladies Boots Square Up Heels AdeeSu Kitten Heels Imitated Leather Lace S7qvd7w| Campbells | 5.3x |
| Weight Watchers Smart Ones | 4.2x |
| Chef Boyardee | 4.2x |
| Tory Flats Brown Travel Minnie Ballet Burch Women’s SwSqZT | 4.1x |
| Urgent Need (1-2 Items) |
4
|
| Decor Transer® Khaki Boots Ladies Shoes Warm Tassel Bowknot Women Winter Party Short Boots Express Lane (3-10 Items) |
39
|
| Fill Up (11-20 Items) |
146
|
| Pantry Stocking (21+ Items) | PLATFORM 8 HEEL SIZE WOMENS LADIES CHELSEA ANKLE SOLE BLOCK CLEATED BOOTS CHUNKY Black Style 1ExFTFn
482
|
Where is Progresso Purchased?
Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW| Beauty |
1
|
| Club |
32
|
| Dollar |
67
|
| Drug |
66
|
| Food |
172
|
| Gas & Convenience |
5
Boots Shoes Bowknot Winter Khaki Decor Tassel Ladies Women Transer® Short Boots Warm Party
|
| Mass |
72
|
What Else Do They Buy?
Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw| Yoplait Light | 1.2x |
| Nabisco Triscuit | 1.2x |
| Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR | 1.2x |
| Bertolli | 1.2x |
| Cash |
109
|
| Credit |
104
|
| Debit |
93
|
| Food Stamps |
98
|
Data shown is from 2014-2015. Contact us for real-time data.
Get Better Data
Contact our sales team for real-time data and deeper insights.
Real-time purchase and demographic data
What other brands do Progresso consumers purchase?
Why do Progresso consumers try new brands?
Where do Progresso consumers prefer to shop?
Clients
Data Highlights
Daily, Not Quarterly
Rapid consumer and shopper insights.
1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.
The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.
Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.
Research the Progresso Target Market
Who actually buys Progresso? Do these consumers match the intended target market of Progresso?
What motivates the target market to purchase Progresso?
What other target market should Progresso look at?
Bowknot Khaki Warm Decor Short Party Shoes Transer® Women Boots Boots Winter Ladies Tassel Which other brands have a similar target market?