Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn

Shoes Women Boots Short Ladies Boots Decor Bowknot Party Transer® Tassel Khaki Winter Warm wxfTPRCqUn

Who buys Progresso? Progresso consumers are generally very high income, Caucasian, and senior age. Progresso consumers are more likely to purchase Progresso during larger pantry stocking trips. Brands such as Campbells, Weight Watchers Smart Ones, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Progresso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 0% 0.2% Boots Shoes Tassel Women Khaki Transer® Bowknot Boots Warm Decor Winter Party Ladies Short 0.4% 0.6% 0.8% Basket Penetration (2015)
Brand $ per Basket
$3.52
% of Basket $ (median)
5.6%
Total Basket $ (median)
$62.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data
White Boots Heels SXC02621 Toe Round Womens Chunky Platform Leather AdeeSu qHUOw1Fz

Progresso Consumer Demographics

Women's 803 Blue Ocean Caprice Ankle 25331 Boots HSC50q0w
demographic
index
Female
99
Male
106
<24
97
25-34
88
35-44
93
45-54
114
55-64
126
65+
144
African American
84
Asian
82
Caucasian
106
Hispanic
79
demographic
index
Has Kids
93
No Kids
116
Ladies Winter Bowknot Party Transer® Women Khaki Tassel Shoes Short Boots Boots Warm Decor
Zip Faux Women's Mid Boots Up Square Block Aisun Toe Trendy Fur Heels Gray PqwTdTIY8
- $20k
91
$20k-40k
93
$40k-60k
95
$60k-80k
100
$80k-100k
106
$100k-125k
108
$125k +
109

Understand Progresso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Progresso Basket Affinity & Size

Heels Faux Suede Dressy Women's Mid Chunky Tassels Aisun Boots Black Shoes aqRnUx
basket size
index
Boot Yellow AIYOUMEI Women’s AIYOUMEI Women’s Classic XxTqXrSI
Urgent Need (1-2 Items)
4
Winter Boots Ladies Decor Women Bowknot Warm Khaki Shoes Tassel Transer® Short Party Boots Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
482

Where is Progresso Purchased?

Shoes Camel Block Ankle thong Booty Fashion Heel boots snakeskin CM Women's Angkorly 3 chelsea boots buckle 4qEnf1wBPW
channels
index
Ladies Boots Party Short Shoes Decor Winter Transer® Khaki Tassel Boots Warm Bowknot Women
Beauty
1
Club
32
Dollar
67
Drug
66
Food
172
Gas & Convenience
5
Ladies Decor Boots Bowknot Boots Women Party Shoes Short Khaki Warm Transer® Winter Tassel
Mass
72
Bowknot Short Decor Boots Tassel Ladies Women Warm Khaki Shoes Winter Party Boots Transer® regions
hover to view index

What Else Do They Buy?

Heels Block Round Ankle Aisun Booties Zipper Women's Comfy Mid Toe Gray nYBU6xTqw
Transer® Decor Warm Tassel Khaki Shoes Bowknot Boots Short Ladies Boots Women Winter Party brand
household affinity
Yoplait Light 1.2x
Nabisco Triscuit 1.2x
Zipper Pointed Women's Solid High AgooLar Heels Closed Material Claret Boots Toe Soft Idw1dzqSR 1.2x
Bertolli 1.2x

Ladies Khaki Shoes Short Tassel Women Party Boots Transer® Winter Bowknot Warm Boots Decor How Did They Pay?

method
index
Cash
109
Credit
104
Debit
93
Food Stamps
98

When is Progresso Purchased?

day of week
Sun
19.1%
Mon
14.2%
Tue
12.8%
Wed
12.0%
Thu
11.4%
Tassel Warm Short Boots Ladies Party Shoes Women Transer® Khaki Bowknot Winter Boots Decor Fri
13.5%
Sat
17.0%
time of day
Morning
15.1%
Noon
18.0%
Afternoon
34.6%
Evening
26.0%
Late
6.2%
Ladies Transer® Shoes Decor Tassel Bowknot Warm Party Winter Boots Women Short Boots Khaki

Data shown is from 2014-2015. Contact us for real-time data.

Boots Tassel Shoes Bowknot Party Decor Transer® Women Short Boots Khaki Ladies Warm Winter

Get Better Data

Contact our sales team for real-time data and deeper insights.

Real-time purchase and demographic data

What other brands do Progresso consumers purchase?

Why do Progresso consumers try new brands?

Where do Progresso consumers prefer to shop?

Clients

Data Highlights

Daily, Not Quarterly
Rapid consumer and shopper insights.

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Progresso Target Market

Who actually buys Progresso? Do these consumers match the intended target market of Progresso?

What motivates the target market to purchase Progresso?

What other target market should Progresso look at?

Ladies Bowknot Party Short Warm Winter Women Tassel Decor Khaki Boots Shoes Boots Transer® Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 500,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us